Mad Hippie UGC
This collection was created across Indonesia, Mexico, and California — places where sun, salt, and stillness shape the rhythm of the day.
Mad Hippie’s products fit naturally into that lifestyle: clean formulas, easy routines, and skincare that feels good on and off the road.
Natural skincare in real places, with real routines, captured through a sun-soaked, lived-in lens.
What This Project Included:
Full start-to-finish concept development
Shot lists + storytelling structure
Direction rooted in surf lifestyle, wellness, and natural beauty
A complete package of iPhone videos + short-form clips, along side hi-res edits (see Mad Hippie under Lifestyle Portfolio)
Diverse content styles (routine clips, lifestyle movement, POV, aesthetic details)
Multiple locations for varied visual context (tropics, coastline, daily home rituals)
Editing + delivery optimized for UGC, ads, and organic social use
The focus was on honest moments — skin in real light, texture, color, and the ease of everyday care.