California Naturals
I curated and produced this entire event for California Naturals’ second birthday — bringing together over 50 creators from Radical Movement Collective to celebrate a women-founded brand rooted in nature, simplicity, and true California energy.
From the concept to the flow of the day, every detail was designed to highlight connection, community, and the effortless vibe behind the brand.
I captured the full experience — the people, movement, color, and sunlight that made the day feel alive.
What This Project Included:
Full event curation, concepting, and production
Creator outreach + coordination (50+ influencers)
Creative direction
Lifestyle event photo + video coverage
Brand-focused storytelling for social use
Content delivery optimized for campaigns + recap moments