Black and white photo of the ocean with a boat wake creating white foam and ripples.
Close-up of a woman wearing a green and white bikini with a flower in her hand, standing on a beach during sunset.

stories told in light & motion

imagery that is raw, timeless, and intentional — weaving together film, photography, and motion to tell stories that feel alive.

A beach scene with an empty striped red and white chair, a pair of brown cowboy boots on the sand, and a black camera hanging from the chair's side. In the background, ocean waves crash against rocks under a clear sky.

THE IN BETWEEN

Welcome to

The In Between is a space for stories that feel alive, untamed, and true.
Rooted in film, photography, and motion, my work captures the raw beauty of what exists between stillness and movement — the fleeting, imperfect, and unforgettable.

I collaborate with brands and individuals who value authenticity, artistry, and connection. From intimate 35mm stills to full-scale campaign production, my process is guided by intention, intuition, and the belief that the in-between moments are the ones that matter most.

Portfolio

Every project I take on is rooted in authenticity, intention, and storytelling. I create imagery that resonates — from lifestyle campaigns to immersive brand experiences — always with a focus on real moments, cinematic textures, and meaningful connection.

A woman at the beach wearing a brown leather jacket, black Miu Miu shorts, with her hands on her hips, and long blonde hair, standing in front of the ocean during sunset.

Lifestyle Brand Work

Explore Campaigns
Living room with a white sofa and wooden chairs, wall-mounted surfboards, framed pictures, and a wooden ceiling.

Hotels

Explore Destinations
Three women standing outdoors in a tropical setting with palm trees, each holding a surfboard.

UGC

See Social Stories
A woman with long hair, wearing a shell necklace and a white cloth around her waist, kneeling on a sandy beach near rocks, stacking stones into a balanced cairn.

Tailored approaches to help your brand thrive.

My Specialties

  • lifestyle, editorial, and product storytelling that conveys authenticity while elevating brand identity.

  • 35mm, 8mm, 16mm, and lo-fi textures that add nostalgic depth to your campaigns.

  • content designed to feel human-first, performing on social while staying on-brand.

  • from concept to execution, delivering cohesive, brand-aligned visuals.

  • crafting visual narratives that unify mood, wardrobe, and set design.

A woman with short hair taking a photograph with a vintage camera, showing her profile and tattoos on her arm.

MEET ABIGAILROSE MCHUGH

the creative behind The In Between. I’m a storyteller through photography, film, and motion — capturing moments that are raw, real, and lived-in. My work is inspired by the elements, human connection, and the quiet magic that exists in the spaces between movement and stillness.

Over the years, I’ve collaborated with lifestyle and wellness brands, creating imagery that feels authentic while elevating the brand’s voice. From sun-drenched editorial campaigns to intimate UGC content, I aim to craft work that resonates, engages, and lingers.

I approach every project as a collaboration — understanding your vision, values, and audience, then translating them into imagery that is both poetic and purposeful. Whether through 35mm film, digital motion, or full-scale campaign production, my goal is to tell stories that feel cinematic, soulful, and unmistakably true.

Beyond the lens, I live a life steeped in movement and curiosity — surfing, skating, exploring, and connecting with community. These experiences inform my work, infusing each frame with energy, authenticity, and a sense of wonder.

A woman with long wavy hair lying on a surfboard on sandy beach, wearing a white bikini, resting with one hand on her forehead.

MY APPROACH

MY APPROACH

See how storytelling, strategy, and intention come together to elevate brands.

From concept to capture, I guide every step of the creative process — developing ideas, directing mood and styling, and producing visuals that resonate. My goal is not just to create beautiful images or film, but to help your brand thrive — connecting with your audience in an authentic, meaningful way.

Black and white photo of a woman with long hair, looking down with closed eyes, wearing a sleeveless top and a beaded bracelet, with an other arm visible in the foreground.
work with me

  • "Abigail is truly the best of the best. She’s extraordinarily talented, reliable, and creative—and always goes above and beyond. I don’t give recommendations lightly, but she’s one of the most phenomenal freelancers I’ve had the pleasure of working with."

    – Liza, VP at Hume Supernatural

  • "Abigail creates authentic artist content that has helped our social media grow immensely"

    – J. L.

  • "Her guidance and insights on our to grow our socail media through her photography and UGC, curating a overall cohesive brand image across our platform. We love working with Abigail!"

    – A. R.

READY
TO BEGIN?

A woman in a white off-the-shoulder top and matching skirt walking outdoors near lush greenery with sunlight filtering through trees.
Back of a person lying face down, with seashells and a bottle of serum placed on their back for a spa or skincare treatment.

Let’s create something true together. Share your vision below, and I’ll be in touch to bring it to life.

contact me
A woman in a white bikini surfing on a small wave in the ocean with a clear sky in the background.
A woman stands outside near the ocean, seen through the open door of a vintage camper van during sunset.